![]() The focus groups found that the public believed police should be the ones to prevent crime, but that they were unwilling to pay more in taxes to support more officers. Dancer Fitzgerald Sample had conducted focus groups in a number of cities to determine public perceptions on crime. On February 8, 1979, the Ad Council's board of directors held a meeting where they and public officials met to listen to data Dancer Fitzgerald Sample had compiled. The Ad Council gave the creative responsibilities to Dancer Fitzgerald Sample who they had previously worked with on the Keep America Beautiful campaign. Kelley, the head of the National Council on Crime and Delinquency, and a board member of the National Sheriffs' Association to form a coalition to direct the ad campaign. Leo Perlis, a member of the Ad Council's Public Policy Committee, heard the proposal and liked the idea. However, the Ad Council was still interested in a crime prevention campaign. The FBI director recommended a campaign playing on fears to convince citizens to take personal safety steps, but the Ad Council rejected their proposal believing it would largely be ignored by an already frightened public. The Ad Council was first approached by the Department of Justice in 1977 to create a public campaign to engage the public in reducing crime. During Carter's presidency, crime continued to be a concern with the " kill for thrill murders" of 1979, when two men killed four people over eight days in Western Pennsylvania. The Carter administration took the focus away from crime and onto nuclear arms control and human rights. Despite Nixon's attempts, crime continued to rise from 363.5 crimes per 100,000 people in 1970 to 549.5 in 1979. With the election of Richard Nixon in 1968, the attempts to control rising crime rates shifted from a social approach-the " War on Poverty"-to a tough on crime approach-the " War on Crime". The act gave $300 million to local police forces for more personnel and equipment. Mr cleaner mac free#fully and deeply into the problems of crime in our nation." Īfter two years and $2.5 million, the Commission delivered its report, The Challenge of Crime in a Free Society, in February 1967 which influenced the Crime Control and Safe Streets Act of 1968. In July 1965, President Johnson formed the President's Commission on Law Enforcement and Administration of Justice to "probe. While Goldwater lost to Lyndon Johnson, the issue of crime did not stop there. Accepting the Republican nomination for president, Barry Goldwater positioned crime as one of the biggest issues facing the nation. and numerous public figures were assassinated, including President Kennedy, Martin Luther King Jr., and Malcolm X. In the 1960s, a number of riots broke out across the U.S. ![]() The decades prior to McGruff's creation saw an increase in U.S. ![]()
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